2009–2024
The FUBE research archive.
Preserved from the original Fube.com WordPress site. Slang, geography, acronyms, music, product notes, and a 2015 sale post — the due diligence a brand marketer would otherwise have to start from scratch.
16 entries
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Branding Considerations
A buyer’s checklist for a product name: easy to say, distinct, culturally safe, durable, and — above all — attached to a domain you can actually purchase.
Brand development
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Domain for Sale – Fube.com
The 2015 sale note: Fube.com, bought for a consumer product that never shipped, offered with the matching domains. The asking price then was best offer over $50,000.
The offering
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Fube.dk – Frie Uafhængige Bygningssagkyndige og Energikonsulenter
Fube.dk is a Danish association of independent building surveyors and energy consultants, organized so smaller firms are not spoken for only by the large companies.
Companies · Geography
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Fundação Batistense de Esportes
In 2011, FUBE was the acronym of Fundação Batistense de Esportes — the Batistense Sports Foundation — in São João Batista, Santa Catarina, Brazil.
Acronyms
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Fube, Southeastern Democratic Republic of Congo
Fube is a purpose-built village in Katanga Province, Democratic Republic of Congo, settled by refugees returning from Zambia after the wars of 1998–2003.
Geography
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Radio AHA – Fube
Radio AHA carried a program called “Fube,” hosted by AJ Ridita. Little else was published about the show; the station site was radioaha.com.
Music
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Fube on Twitter
A 2010 sample of public posts using “fube”: English slang, a French pun, Portuguese “fubé” (cornmeal), and Hungarian “fübe.”
Slang · Speech & language
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FUBE – National Semiconductor
At National Semiconductor in the 1960s, a “fube” was a field-effect replacement for a vacuum tube. It was announced and never became a business.
Sightings
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Fübe means “grass” in Hungarian
In Hungarian, “fübe” is the word for grass with a suffix — “into the grass” — not a brand, and not the English slang.
Speech & language
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Fube – Northern Chilubi, Zambia, Africa
Fube is a locality in Chilubi District, Northern Province, Zambia: 11°18′ S, 30°26′ E, about 1,188 meters up, with roughly 1,500 people within 7 km.
Geography
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Fube — Biała Czekolada, Polish rap producer
Fube, also billed as Biała Czekolada (“White Chocolate”), is a rap producer and graphic designer from Radom, Poland. His first solo album was Fube — White Chocolate (2006).
Music
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Freie Universität Berlin – Acronym “Fube”
Students shorten Freie Universität Berlin to “Fube” or “FU Berlin.” The note records the university’s standing, not a commercial use of the name.
Acronyms
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Fube Organizations Around the World
Four other organizations using the name around 2010: Fube Industries (games, the earlier owner of fube.com), a design studio in Germany, a Berlin training firm, and a Dutch animation studio.
Companies
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Urban Dictionary on “Fube”
Urban Dictionary’s popular entry treats “fube” two ways: a friend or “homie,” and a grudging “fine” — an acknowledgement you would rather not make.
Slang · Speech & language
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What is the Fube?
The original product: an 18-inch soft cube, 3 to 5 pounds, waterproof, sold in several colors, and meant to be used as a seat, a table, a step, or stacked into larger furniture.
Companies · Product ideas
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Future Home of Fube
The first post on the site, December 2009: Fube.com was going to be the launch page for a new consumer product. The product was not named beyond the brand.
Companies · Product ideas